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Sales dynamics of new 7 series

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Printed Date: 17-May-2024 at 22:42


Topic: Sales dynamics of new 7 series
Posted By: Will_mba
Subject: Sales dynamics of new 7 series
Date Posted: 26-January-2003 at 00:27

I wonder, does BMW listen to any feedback from their customers at all? I am referring to the design of the "new" 7 series, both interior and exterior. Here is the sales statistics BMW 7 series vs MB S class:

MB S-Class

106.400

109.000

98.000

58.000

BMW 7 series

32.749

39.000

43.000

47.200

Year

2001

2000

1999

1998

Clearly, the picture is not pretty. No matter what BMW internet forum one goes to, there are tons of negative comments about the new shape, etc. The reason I am raising this issue is that new 5 is about to come out, and if design will be similar to that of 7 series, BMW stands to loose a lot more customers... I am just wondering, does BMW marketing division gets together some "focus groups" to get feedback from their current and potential customers? How can we save BMW from themselves?

 


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