Back in January, a rumor was launched stating that http://www.bmwblog.com/2008/03/18/bmw-considering-a-fourth-brand-project-i/ - BMW is looking into launching a new brand, named Project i , that will be associated with a zero-emission vehicle.

In an interview for Automotive News Europe, BMW's Executive  Herbert Höltschl confirmed that initial rumor and that BMW is set on manufacturing a zero-emission vehicle. In the same time, he explained that Project i could  represent a solution for congested city motoring and it has also been tasked with coming up with innovative production techniques that reduce energy and water usage.

Mr. Höltschl also said that BMW's car performance image will remain intact due to an advanced technology that will still keep up with the Ultimate Driving Machine slogan.