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| Posted: 06-August-2009 at 21:57 | IP Logged
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The BMW Group at the IAA 2009On September 15, 2009, IAA Frankfurt Motor Show opens its
gates to the press. A first for BMW Group: This year, all three brands
are presented under one roof – in Hall 11 which today was officially
opened by Frankfurt’s Lord Mayor Petra Roth. Europe’s most
state-of-the-art exhibition hall can be reached directly from the new
main entrance of the Frankfurt exhibition grounds. The highlight of
BMW’s 2009 motor show presentation is a circuit of several hundred
meters length that encloses the entire exhibition space and on which
the BMW EfficientDynamics fleet and the world premieres will be
presented.
Thomas Muderlak, responsible for BMW Group's presentation at the
IAA Frankfurt Motor Show: “Participation in motor shows is an important
feature in our communication activities directed at customers, the
media and trade visitors. We are delighted that the 2009 IAA gives us
the opportunity to build on our tradition of innovative motor show
presences and this time to present all three brands under one roof – a
first. A highlight for our visitors will be to experience our vehicles
in motion: For the BMW brand, our presentation will implement the
brand’s motto of ‘Sheer Driving Pleasure’ quite literally.”
In 2003, 2005 and 2007, the BMW brand presented itself in a Cubist
building on the so-called Agora while MINI and Rolls-Royce Motor Cars
were located in different halls. Presenting the three brands so close
to each other this year will allow BMW Group to stage various corporate
initiatives. As the organizer of the Junior Campus and the host of the
ZEIT Conference, BMW Group will seize the opportunity to set the stage
for important social issues such as sustainability. Between September
15 and 27, 2009, children between 3 and 13 years can discover the
fascination of sustainability and mobility at the Junior Campus. A
workshop explains children aged 7 to 13 through play how to handle
resources in a responsible manner. A children’s Road Safety School with
a driving course located in the outdoor area of the Junior Campus helps
children from age 3 to 6 behave responsibly in road traffic. Taking a
stand in the socio-political debate on mobility and sustainability, BMW
Group’s future summit – the ZEIT Conference – provides a platform for a
panel discussion with high-ranking representatives from the worlds of
politics, business, architecture and environmental protection. Also,
the 2009/2010 Sustainable Value Report will be presented at the BMW
Group press conference on September 15. Sustainability is the central
theme of the BMW Group’s exhibition stand concept as well: The company
applies a reusable exhibition system to motor shows and exhibitions.
The concept is based on modular, reusable structural elements which
reduce the amount of demolition material and waste.
The BMW Motor Show Presentation: “Experiencing Joy.”
The basic concept behind the BMW brand’s presence at the 2009 IAA
focuses on sheer driving pleasure. For the first time, IAA visitors can
experience the cars’ design and appeal in motion – thanks to the
dynamic presentation of the vehicles on a circuit. The BMW
EfficientDynamics fleet presented on the circuit will be an impressive
demonstration of the fusion of driving pleasure and low consumption.
Thanks to EfficientDynamics, BMW is able to prove uncompromisingly that
these are not antipodes: With its two most recent model generations,
BMW Group has reduced the fleet’s consumption in Europe by more than 25
percent while improving driving pleasure. By the time the IAA opens,
BMW will have delivered about 1.4 million vehicles equipped with the
award-winning technology package. Besides the presentation of the
EfficientDynamics fleet, the focus at the BMW stand will be on the
world premieres of the hybrid vehicles BMW ActiveHybrid 7 and BMW
ActiveHybrid X6 as well as on the world premieres of the BMW 5 Series
Gran Turismo and the BMW X1. Visitors can expect further additional
product surprises.
The MINI Stand: “What a Birthday. It’s MINI.”
On August 26, MINI will celebrate its 50th anniversary. Honoring
this special occasion, the MINI motor show presence is all about MINI’s
50-year success story. This agenda is also translated into the stand’s
architecture: Visitors are received at the stand by the large-scale
claim “What a Birthday. It’s MINI.”, stretching diagonally across the
entire open space of the stand with a length of 35, a height of six and
a depth of four meters. The MINI world premieres include the birthday
editions MINI 50 Camden and MINI 50 Mayfair as well as further
surprising product innovations. Another focus at the MINI stand at the
2009 IAA is the MINIMALISM concept – a package of measures developed to
optimize fuel consumption and to reduce emissions, which is presented
in a futuristic area that offers great experiences.
The Rolls-Royce Motor Show Presence
The highlight of the Rolls-Royce motor show presence is the world
premiere of the Rolls-Royce Ghost. The stand itself has been designed
as an open building with a daylight roof in which Rolls-Royce presents
not only the Ghost, but also the Phantom product range with the Phantom
Extended Wheelbase, the Drophead Coupé and the Phantom Coupé.
For further information on today’s formal opening of Hall 11,
please see the website of the Frankfurt exhibition grounds:
www.messefrankfurt.com
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